Mirroring the social movement of the time and bravely breaking established trends, the 1960’s were an era of fashion innovation. The era saw the introduction of the mini-skirt, bikini, capri pants, culottes, go-go boots, polyester and PVC clothes, bell-bottom jeans, paisley prints, tie-dye T-Shirts, and more fashion innovations, many of which remain popular today. As would be expected from the vibrant era, eye-catching, vivacious advertisements were used to showcase the products. The pictorial below features a staple of vintage clothing ads from an era that profoundly influenced fashion innovation.
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