Mirroring the social movement of the time and bravely breaking established trends, the 1960’s were an era of fashion innovation. The era saw the introduction of the mini-skirt, bikini, capri pants, culottes, go-go boots, polyester and PVC clothes, bell-bottom jeans, paisley prints, tie-dye T-Shirts, and more fashion innovations, many of which remain popular today. As would be expected from the vibrant era, eye-catching, vivacious advertisements were used to showcase the products. The pictorial below features a staple of vintage clothing ads from an era that profoundly influenced fashion innovation.
Aquascutum ad from the 1960’s
Vicky Vaughn ad from the 1960’s
1961 Montgomery Ward clothing ad
Christian Dior ad from the 1960’s
1963 Wrangler jeans ad
1960’s Sears women’s clothing ad
1960’s Blendaire Batiste nightware from Barbizon clothing
Early 1960’s advertisement for Catalina Junior bathing suits.
Ad for Darlene swimsuits circa 1960
1960’s ad for Ellen Tracy clothing.
Ad for Ship N Shore shirts
Vicky Vaughn junior dresses advertisement from the 1960’s.
Dress by Modess from the Teen-Age line, circa 1963
Williams Shoes ad circa 1960’s
Ship N Shore shirts ad from the 1960’s
Russ Togs fashion ad from the 1960’s
Queen Casuals advertisement circa 1960
Ad for Rose Marie Reid swimsuits circa 1960’s
Doris Dodson summer series advertisement
Maurice Handler Original swimwear ad from 1960’s
Marina Del Mar swimsuit ad circa 1960’s
Betty Barclay dresses advertisement from the 1960’s
Jantzen Seacaps ad circa 1960
Swimsuit page from circa-1960’s Montgomery Ward catalog